Harry Styles Forum Takeover
TAKING OVER A STADIUM TO MAKE IT A BRAND HOME
The Ask:
In 2022, Harry Styles took over the FORUM for a month during his concert series. For this takeover, his team wanted a freestanding sign installed on the stadium roof, branding the FORUM as HARRY’S HOUSE. However, the concert dates were not consecutive, meaning the venue needed a way to lower and raise the letters depending on the event. And we needed to create this within ten days.
Our Solution:
We designed the sign to be easy to raise and lower for the various events occurring at the FOURM. With our production experience, we handled all structure approvals & necessary permits for our clients, ensuring construction was safe and ready to start immediately. Our expert team designed, fabricated, and installed the sign within the short ten-day deadline.
The Result:
With meticulous planning and a lot of hard work, the Kia Forum became “HARRY’S HOUSE” for its spectacular month-long run.
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